Irv Weinberg

Irv Weinberg is an internationally known marketing and advertising executive turned novelist with more than 30 years’ experience leading accounts for major brands. During his long Madison Avenue career, he led creative teams at the world’s premier advertising agencies, including Y&R, Wells, Rich, Greene, Lintas USA and Grey.

Irv has won every major award in the advertising industry, notably the Gold Lion at Venice, The One Show in New York and the Best 100 Commercials of all time, to name but three. His Dr. Pepper campaign is in the permanent collection of the Advertising Hall of Fame.

He is best known for creating The Magic of Macy’s; For the Seafood Lover in You (Red Lobster); America’s Most Misunderstood Soft Drink (Dr. Pepper); Just for the Taste of It (Diet Coke); and similarly iconic ad campaigns for British Airways, Continental Airlines and many more from start-ups to Fortune 100 companies.

As an entrepreneur, Irv co-founded Poochi, the world’ s first, pet fashion company and the force behind America’s “dress your pet” craze, now global phenomenon.

His just-completed novel First Dog on Earth is the story of the first wolf to cross over, leave its pack behind and join the family of man.

Irv currently lives in Puerto Vallarta, Mexico. He has three kids, two dogs and one mission: to create stories that make you say wow. You can follow his ex-pat adventures if you Google, “Blue-Eyed Boy in Mexico.”


Suzanne Leonard

Partner: Strategic Development and Project Leadership

Suzanne Leonard is one of a handful of holistic strategic experts within the business leadership, intellectual property, publishing, speaking and training industry. Her expertise began more than two decades ago, as she drove the Global Speed of Trust Practice with Stephen M. R. Covey from a startup into a renowned speaking and training business, with The Speed of Trust enjoying 42 weeks on the New York Times Bestseller list. This led to the company’s acquisition by FranklinCovey and to Suzanne’s launch of her own firm developing iconic and emerging leaders while strategically scaling their organizations. Under her new venture, she built a 52-country network of organizations and leaders with the sole mission to expose the world to great wisdom. Suzanne brings her decades of strategic publishing experience to First Dog as a Partner and is the Founder and CEO of Sagacity Publishing Group.

Steven May

Strategic Development and Partnerships

Steven celebrates over four decades as a veterinary industry insider, industry executive and canine, feline and avian pet owner advisor. His experience comes from deep within the pet retail, pet food, veterinary and pharmaceutical industries as a corporate VP and SVP for companies such as the Mars Corporation and VCA Antech. Today he selectively leverages his experience as a key advisor and partner to rising brands he believes are meaningful for the pet industry. Publicly many know him as The Daily Growl, with over 1.5 million followers on Facebook. The Daily Growl provides advise and informational tips from new products, diagnostic testing, veterinary medicine, innovation, nutrition and behavioral advice all in an entertaining and professional platform.

David Wolf

Partner: Production and Business Management

David created the Audivita Studios to apply his experience and the talents and skills of his creative team to help companies, publishers, entrepreneurs, influencers and thought leaders grow their brands through podcasting, audiobooks, video and internet radio. Prior to Audivita, David spent 32 years as creative director, music composer and/or content producer for radio, TV, film, podcasts, audiobooks and multimedia. Among his marquee credits is composer/producer for Barney & Friends. He created and hosted the popular Smallbiz America syndicated radio series and podcast from 2005-2018. Today David serves as a Partner at First Dog and is the Founder and CEO of Audivita Studios. 

Kim Gorsuch

Publishing and Asset Design

Kim is the CEO and Founder of Weeva, Inc., a social publisher specializing in elegantly designed thought leadership and legacy books. Prior to Weeva, Kim served as LendingTree’s SVP for Strategy and M&A, where she was a key driver of the company’s growth to $750M in revenue. In her previous senior executive position, at IBM, she jointly pioneered the company’s transition to business and strategy consulting, working with financial services companies from American Express to Citigroup. Kim leads the Physical and eBook Publishing division at First Dog, where she is also a strategic Partner. 

Laura Blum

Editorial Director

Laura has a distinguished pedigree in her editorial, curating and strategic communications careers. Her editing and ghostwriting credits span global and national bestsellers translated into 30 languages. Clients and partnerships include: Esther Perel, Val Kilmer, former Warner Bros. President Edward Bleier, Random House, HarperCollins Publishers, The Museum of Modern Art, The White House, US Department of State, United Nations, The Rockefeller Foundation, Film at Lincoln Center, Smithsonian Institution, The Metropolitan Opera Guild, The Consulate General of France, AT&T, IBM, Time Warner Inc. and The New York Times Company. 

Kristin Andress

Director of Editorial Strategy

Kristin Andress has been a strategic advisor and business developer for more than two decades in the publishing, speaking and leadership sectors, representing renowned leaders such as Stedman Graham. Her work in publishing followed a 10-year career with Arthur Andersen leading international organizational development teams. Kristin has worked with authors, company leaders and entrepreneurs to shape their vision, orchestrate their go-to-market strategies and craft key messaging through branded storytelling.

Jay Spang

Digital Creation

Jay was born into the publishing business. His grandfather founded a newspaper in 1934 in Detroit, and Jay started working for the family business as far back as he can remember. After moving to Albuquerque, Jay founded a monthly magazine and an ad agency helping businesses with branding, online marketing and event promotion. 

Todd Nordstrom

Marketing and Strategy

After a quarter-century of making his living as a successful writer, 12-time bestselling ghost and book marketer, Todd Nordstrom has become the go-to guy for global thought leaders, gurus and celebrities. He is one of the publishing industry’s top experts you have never heard of. Why? Todd is a ghost, writer that is … and builds world-class brands around authors.